Renowned music industry charity Support Act has today announced a brand new partnership with iconic global demin brand, Levi Strauss & Co.
Following reports of high rates of mental health problems and high profile suicides in the local industry, Support Act expressed the need for a new 24-hour well-being service late last year which was backed by Aussie institution, Alberts.
Levi's has since joined the cause and has committed funding to the new service.
"We are incredibly grateful to be able to partner with a super brand such as Levi’s, which has stepped up and shown its commitment to the well-being of the Australian music community," Support Act Chief Executive, Joanna Cave, said.
"Levi's involvement will enable us to reach the widest possible audience, using the most sophisticated channels, opportunities which we simply cannot afford on our own. It is heartening to see international corporations taking their social responsibilities so seriously.
"Levi's support will make a huge difference to artists and music workers in crisis."
Levi's Australia and NZ Marketing Manager, Nicky Rowsell, said the partnership makes "perfect sense" given the brand's "genuine love of music".
"We are committed to giving back holistically and are proud to partner with Support Act in developing a 24/7 help line and service that is the first of its type in Australia," Rowsell said.
"This is a critical first step in helping this growing and widely suffered health epidemic. We look forward to being able to make a genuine difference in this space over the coming years."
Artists and music workers in need can contact Support Act on 1300 731 303.