Sony Music Entertainment and Tencent Music Entertainment Group have today unveiled brand new electronic dance music label, Liquid State.
Launched in Hong Kong, the new imprint will have a strong focus on electronic and EDM artists from the Asian region as well as internationally.
Billed as the premiere dance and electronic community in the region, Liquid State will provide an opportunity to showcase local talent while also incorporating live touring and club events.
"These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region," Sony Music Australia CEO and Chairman Denis Handlin said.
"Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists."
Multiplatinum-selling Sony Music artist Alan Walker is set to be one of the first jewels in Liquid State’s crown with the 20-year-old Norwegian planning to release a string of collaborations through the label in 2018.
"Asia has always been such a special place for me so I’m thrilled to help Sony Music and Tencent with the launch of Liquid State," Walker said.
"I’m convinced that Liquid State will grow to play a significant role in breaking new artists from Asia on a global scale, as well as enabling international artists to unleash the huge potential that lies within the Asian market."
Walker will be joined on the imprint by China’s Chris Lee, Hong Kong’s Nicholas Tse and Senugri, a member of South Korean collective BIGBANG.